Case 01 · Product Design · Fintech

Botim 4.0 — the money surfaces

A company-wide redesign of one of MENA’s most-used apps. Direction & IA were set with my Head of Design — he led the decisions; I did exploration and execution. I then built the design system and owned the money domain end to end.

Role: Exploration + execution; DS owner; money domain E2E
Scope: P2P · Add Money · Withdraw · Checkout
Year: 2025–26
Status: Shipped

[ A ]

The brief

TODO — why Botim went 4.0: one app for calls, chat, and money; what was broken in 3.x; what “money you can trust inside a messenger” demands of the design.

FIG — before / after overview screens

[ B ]

Ownership, exactly

Direction & IA set with my Head of Design (he led decisions; I did exploration + execution). I then built the design system and owned the money domain end to end — P2P, Add Money, Withdraw, Checkout.

TODO — one short paragraph on how that split worked in practice: the cadence, what a “his call / my call” boundary looked like.

[ C ]

The design system

TODO — the Botim 4.0 Design System: tokens, components, how it let a small team execute a company-wide overhaul without drift. Component count, adoption, contribution model.

FIG — design system foundations / component sheet

[ D ]

The money domain, end to end

P2P — flow screens

Add Money — flow screens

Withdraw — flow screens

Checkout — flow screens

TODO — per flow: the hard problem, the design call, what shipped.

[ E ]

Outcomes

TODO — metrics / qualitative outcomes once cleared for publication.